The use of heroes and heroic movements to sell goods has been on-going for centuries. Enduring brands and goods like Tanduay and San Miguel took their names, in part, from the localities in which they were founded. We have Manila beer, Manila envelopes, even Manila abaca. At times, even vice…

Interesting read from @iwriteasiwrite, particularly in light of a recent controversy, on the use of the names of heroes and landmarks for commercial products.