Broadly speaking, World War I resulted to the nurturing of an Adolf Hitler, the creation of the USSR and the breakup of the Ottoman Empire. And these three in turn resulted into the Second World War, the Cold War and the never-ending conflicts in the Middle East.

“However vast the darkness, we must supply our own light.”


The use of heroes and heroic movements to sell goods has been on-going for centuries. Enduring brands and goods like Tanduay and San Miguel took their names, in part, from the localities in which they were founded. We have Manila beer, Manila envelopes, even Manila abaca. At times, even vice…

Interesting read from @iwriteasiwrite, particularly in light of a recent controversy, on the use of the names of heroes and landmarks for commercial products.